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The Real World: Ikea

Ikea has innovated a whole new way to utilize B2C. Us city folk know exactly how it is to live in a small, confined apartment and Ikea feels that their furniture is perfect for our tiny places, so why not show it off in the middle of a busy subway station? Not only are they showing it off, but making it an actual livable space for 5 brave volunteers. Clever idea, (as I write from my Ikea desk!).

[Via Brand Flakes]

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