Wednesday
Hyundai: Billboard Racing Game
What's more satisfying than having your company's advertisement on a billboard for all to see?
Having the world's largest iPhone controlled racing game on a billboard in the middle of Times Square, New York!
Hyundai approached passersby and asked them to download the application, create an account and login to the Wifi network provided to start challenging their friends on the race track.
Once the individual races were completed, gamers' scores were placed across the billboard to see how they went against fellow racers. An engaging live experience that was also able to grab the attention of crowds in a high traffic location.
[Via Digital Buzz Blog]
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1 comment:
That is so true. As an author and business man, I can relate to how you said "Once the individual races were completed, gamers' scores were placed across the billboard to see how they went against fellow racers". I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!
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