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National Geographic: Augmented Reality

Hungarian mall-goers were left amazed by the launch of a touring augmented reality instillation that enabled consumers to experience the exciting world of National Geographic. Through AR technology, participating consumers were placed in a variety of scenes where they were able to interact with dinosaurs, astronauts, wild-life, and all others things National Geographic. A large digital screen played out the scenes for participants and passersby to see.

[Via Creativity]

1 comment:

james said...

Amazing Video and very interesting stuff you got here! I definitely learned a lot from reading through some of your earlier posts as well and decided to drop a comment on this one!