Social Media Gamification: You LOL You lose.

Combining social networks, facial recognition, and video sharing, Iris and Frijj have teamed to create a virtual staring contest. Frijj feels that people need to practice experiencing the unexpected to strengthen their reflexes. In a world of epic fail and funny cat montage YouTube clips... why not!

Friends challenge each other with the weirdest YouTube videos to see who can hold a straight face for longer. The advergame features facial recognition technology to detect the loser.

[Via Digital Buzz ]