Newcastle Brown Ale's Lighter Side of Dark

Newcastle Brown Ale recently layered some attention grabbing marketing moves onto its "Taste the Lighter Side of Dark" campaign.

The brewer cleverly brandished the city of San Diego with striking instillations and interactive art that conveys the wit and subdued dark humor encompassing the brand's renewed personality. Blank canvas by day, and shadow art by night intrigued audiences in the city's nightlife district. The 256 square foot shadow sculpture was constructed out of just one sinlgle light source and 3,000 Brown Ale bottle caps.

[Via VitroPress]