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Experiential Marketing: The Escape Machine

In order to find out where everyday residents would like to travel, DDB Paris created a fun, experiential project for the European travel company Voyages-sncf.com. Large, mysterious "escape machines" were strategically placed in busy, urban locations. Passers curious enough to approach the cube and "poke" around were asked a simple question - "If you could go anywhere in the world, where would it be?" Upon answering, participants were gifted with a fun celebration, complete with walking kisses and endless confetti. At the end of each experience, participants were awarded with a giant ticket, encouraging travel and escape via Voyages-SNCF.

[via Vimeo]

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