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Non -Traditional Marketing: Second Baptist Church Flash Mob

The Second Baptist Church in Houston got more than 2,000 people together to participate in a flash mob dedicated to the resurrection of Jesus. The unusual celebration called "Dance Your Shoes Off!" received over half a million views in just two weeks. The organizers of the flash mob wanted it to serve multiple purposes — first, to witness how quickly religion could go viral and second, to give to those in need. Each participant of the flash mob donated a new pair of shoes that would be passed on to underprivileged individuals all across the world.

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