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Outdoor Marketing: Carlton Draught Magnatron

Carlton Draught built Australia's largest skill-building crane game placed right in the heart of Melbourne. 14 local residents who were winners of the Carlton Draught promotional contest and on-air radio contests were invited to try their luck at winning over $100,000 in luxury prizes. The Magnatron held winnings such as AFL Grand Final hospitality packages, a $5,000 cash ATM prize and a brand new, functioning, Toyota HiLux. The program gained great attention from the media and local bloggers. Watch the video to see the excitement and all the contestants in action! [via Campaign Brief]

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