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Experiential Marketing: Absolut Bus Stops

Local residents in Chicago can now enjoy a bit of luxury on their daily commutes. To complement their print ad campaign, Absolut Vodka transformed a number of residential bus stops into colorful, experiential paradises. Detailed decorations including a change in seating and shelter covers were set in place to reflect the themes of "Absolut Bloody," "Absolut Twist" and "Absolut Lemon Drop." [via On The Ground Looking Up]

1 comment:

Annette Coleman 88 88 ArtLook said...

Love the concept, more fun, attention and public engagement.