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Non-Traditional Marketing: McDonald's Everyone Saves for Something

McDonald's knows all too well that many of their regular customers frequent their business to enjoy value meal selections. To promote the latest two for one cheeseburger deal, the "Everyone Saves for Something" campaign was launched in Budapest, Hungary. By partnering with local retail stores, McDonald's was allowed to wrap select designer items in the famous cheeseburger wrapper. The message: Eat cheeseburgers and save for all the items on your wish list! Watch the video to see all the great objects that were wrapped! [via Marketing Alternatif]

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