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Awareness Campaign: The Tideline Project

To raise awareness of global warming, David Suzuki, a Canadian conservation group, decided to take the message straight to the streets. As a ripple effect, the heat caused by global warming melts the glaciers and causes sea levels to rise, eventually changing the Earth's landscape forever. To show the threat of such events happening, David Suzuki collected hundreds of recycled mussel shells from local restaurants and displayed them on city lamps and light posts. Above each display, a sign stating "Global Warming is Closer Than You Think" was posted. Watch the video to catch the reactions from unsuspecting passers and pedestrians! [via I Believe in Advertising]

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