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Street Marketing: Vodafone Italy

When it comes to choice of payment, the one cent coin is always at the bottom of everyone's coin jar. Vodafone Italy decided that it was time to revive the one cent and promote its use through their latest one cent per minute phone plan. To get the public hyped up for the launch, a guerrilla stunt was planned to congratulate an unsuspecting individual who truly knows how to appreciate the value of the cent. Check out the viral video to watch the celebration in action. Keep an eye out for the choreographed marching band, promotional super models and all the Easter bunnies in action. [via Marketing Alternatif]

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