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Creative Print Marketing: McDonald's Sandwich for Experts

McDonald's latest advertising campaign shines a new light on its well known fast-food burgers. A new print ad designed by creative agency DDB was set forth to help promote McDonald's latest menu in Hungary. Within the ad, a stack of books is placed accordingly to create a visual display of a burger. At the very bottom, a short sentence reads, "The M: A sandwich for experts." A creative, new gourmet twist on the famous American food chain and the perception of its burgers. [via The Inspiration Room]

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