To promote the latest Kettle Cooked Chips being sold at local grocery stores, Lay's decided to erect a billboard advertisement that can truly be deemed as one-of-a-kind. The chip company hired a team of professional artists, over the course of 10 days, to create a hand-carved wooden billboard displaying the newest all-natural potato chip. In giant letters, the phrase "crafted with care" was carved into the center of the board; a slogan and action true to the Lay's philosophy. [via Creative Criminals]
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