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Mobile Marketing: State Farm "On the Move" App

Local law enforcements have been severely cracking down on drivers who talk on the phone or text while driving. In California, being caught using a mobile device with text-based communication while driving can result in a fine up to $50. State Farm has fortunately created an Android app to help text-eager drivers avoid committing such crimes. The app allows drivers to set a pre-typed message that is automatically sent as a response to all text messages that are received while driving. When your drive time is complete, simply turn off the application and reply to your friends. A great marketing campaign that keeps you safe and interested in what the brand has to offer.

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