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Guerrilla Publicity Stunt: Universal Studios King Kong

Who knew giant gorillas also loved long walks on the beach! Extra large primate footprints were stamped across Santa Monica Beach to promote Universal Studios' latest amusement park attraction, King Kong 360 3-D. To top the stunt off, a monkey-crushed lifeguard vehicle was positioned right in the line of Kong's walking path. Fortunately, no lifeguards were injured in the creation of this great publicity stunt! Peter Jackson's King Kong 360 3-D is now open at Universal Studios Hollywood. [via adgoodness]

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