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Friday

Non-Traditional Marketing: Resident Evil Afterlife











Are you prepared for the zombie attack? To hype up the premiere of the latest Resident Evil Afterlife blockbuster, battle-scarred zombie arms were placed along the busy streets of Madrid. Next to each gruesome hand was a postcard with information on the 3D movie. Startled pedestrians took double-glances at every human-like hand reaching out of sewer gutters and gardens. Check out the video to view more public reactions! Resident Evil Afterlife 3D comes out in theaters on September 10, 2010. [via Marketing Alternatif]

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