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Marketing Creativity: Man VS. Wild Cuisine

Discovery Channel's biggest outdoor adventure series, Man VS. Wild, is known for its adventurous destinations, extreme survival tips and unique choice of cuisine. To help promote the show's latest season, ad agency DaftFCB put a modern twist on survival dining. Images of Zebra burritos, Maggot fries and Dung Beetle pizzas were placed on display posters and online sites to get viewers excited for the show's April premiere. A meal that Bear Grylls (Man VS. Wild host) can truly enjoy. [via I Believe in Advertising]

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