Viral Video: POWA Domestic Violence Awareness

Every year over 1400 woman are killed by their partners in South Africa. POWA, People Opposing Women Abuse, wanted to raise public awareness about this alarming number. POWA created the powerful message that violence against women is not only carried out by an abuser, but also by enablers. The video shows how people have no problem complaining about loud music at night but choose to ignore domestic violence sounds that are just as loud. By creating a viral video that captured the surprising behavior of the public, POWA hopes to encourage people to report any suspicion of abuse being heard or seen.