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Sample Distribution: Red Bull Airdrop

Traditional sampling techniques just don't cut it anymore. Red Bull recently launched a new guerrilla marketing campaign better known as the Red Bull Airdrop. Large wooden crates with red parachutes were secretly placed at a number of college campuses across the country. On the side of each box, a little hole was cut out, allowing dozens of Red Bull cans to spew out for unsuspecting passers to enjoy. Students and campus faculty were able to sip on free Red Bulls by the hand full. Check out the video for the great reactions captured by the program. [via Tim Ho]

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