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Promotional Stunt: Coca-Cola Friendship Day

Coca-Cola's marketing campaigns are best known for bringing happiness to their consumers. On July 20th, the soda company brought unsuspecting coke drinkers together to celebrate International Friendship Day. The Friendship Machine, a 10 ft. tall soda machine, was placed in the center of a busy school cafeteria in Argentina. The only way to reach the soda buttons was with the assistance of a good friend. Once the money was inserted, students received two cokes for the price of one! The only true soda to quench your thirst and help you make a new friend all at the same time! [via ZappingLatam]

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