To help spread the word about home burglary rates, an Austrian home security company placed crowbar stickers directly on neighborhood apartment doors. Residents came home to a startling image of a crowbar wrenched into their door knob. Printed on the back of each sticker was information on summertime robberies and contact information on how to install a home security system. Eye catching and informative, this "home-hitting" campaign is definitely not your typical door hanger! [via Marketing Alternatif]
No comments:
Post a Comment