Experiential Marketing: WhopperFace

Burger King wanted to prove to it’s customers that you really can ‘Have it your Way.’ By positioning hidden cameras above each cash register, employees were able to capture images of customers as their Whopper orders were being placed. Each picture was then printed and wrapped around each individual burger. By personalizing the Whopper, this guerrilla stunt successfully brought a new wave of loyal customers to the already booming fast food joint.