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Non-Traditional Marketing: Water Talks Billboard

Solidarités International: Water talks from La Boite Concept on Vimeo.

Solidarité created a billboard that tamed the greatest Earth element! To spread public awareness about unsafe drinking water, Solidarité programmed a water machine to display falling text in a unique way. This guerrilla stunt located at the Place du Palais Royal in Paris, France was able to stop passersby right in their tracks. Watch the video to see the billboard in action and to learn a little about the dangers of consuming contaminated drinking water.

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