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Experiential Marketing: Life in the Fast Lane

Tired of being behind that slow driver in the fast lane? Tired of moving through life in a sluggish manner? Well why not speed it up? Volkswagen Automobiles created an innovative marketing campaign to promote the latest Polo GTI. The promotion put emphasis on the fact that life in the fast lane is more fun and much more efficient than some may think. Check out the two videos below to experience a few of the stunts created.

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