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Guerrilla Marketing Strategy: Bosch VitaFresh Refridgerators

With July 4th just passing and so many BBQ's going on, why not try grilling something a little different this summer: Mammoth Steaks!

To promote their new line of heavy duty refrigerators, Bosch placed mammoth steaks, dinosaur legs and saber tooth fillets in super markets throughout a number of different cities. To increase intrigue, info on the prehistoric meats were highlighted in weekly supermarket advertisements. Store clerks also shared news of the meat special over intercom announcements. The message- Bosch keeps food fresh for a LONG time. THEY SURE DO LOOK TASTY!!!

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