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Premium Samples: Peugeot & Quicksilver Magazine Advertisment

When Peugeot decided to make a Quicksilver branded car from a 207 Peugeot, they also had to find a creative way to reach their specific target audience. By utilizing a Brazilian surf magazine, Fluir, a detachable Ad of 100% paraphine (surf wax) was inserted onto a blank page within the magazine. Readers soon were able to ball up the detachable advertisement and wax their boards before hitting the water.

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