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clean city

Business Week reports that Sao Paulo is the first city in the world with absolutely no outdoor advertising. The city passed a law banning all billboards. No Posters. No flyers. No ads on buses. No ads on trains. No Adshels, no 48-sheets, no nothing.
In September last year, the city's populist right-wing mayor, Gilberto Kassab, passed the so-called Clean City laws. Fed up with the "visual pollution" caused by the city's 8,000 billboard sites, many of them erected illegally, Kassab proposed a law banning all outdoor advertising. The skyscraper-sized hoardings that lined the city's streets would be wiped away at a stroke. And it was not just billboards that attracted his wrath. (tk)

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