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caught in the act

eyebox-promotional-staffingA new wireless device, called the eyebox ($1000) lets advertisers know when you look at their billboards. It is made by xuuk and is a palm-size video camera surrounded by infrared light-emitting diodes. It can record eye contact with 15-degree accuracy at a distance of up to 33 feet. A simple glance from a passerby scores an impression, providing a tally that enables new Google-like measurement metrics that real-world advertisers could only dream about until recently. The eyebox2 offers an automated method to find hot spots of eye activity in the real world, and also to assess the effectiveness of specific ads. Thanks to Wired's Dan Skeen for putting it out there. (tk)

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