Whenever I see a massive PR stunt I feel a pang of jealousy.
Why am I never lucky enough to experience a guerrilla event to brighten my
lackluster afternoon? Annie’s Homegrown Inc., a Berkeley-based company who practices
organic farming to produce organic goods, wanted to create brand awareness
while showcasing their core values. A larger-than-life box of Annie’s mac and
cheese requested people to “tweet something good to see something good.” And boy
did they follow through with their word. A giant bunny serving macaroni,
multiple magicians engaging with the growing crowd, and a band jamming in the
town square combined to #ShareGood. By distributing samples of mac and cheese
to everyone, Annie’s was able to start new relationships with people that might
have passed them by in a crowded grocery store isle. And if you have ever had
Annie’s you know this is a true present.
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