Car advertisements are dull. From winding roads demonstrating handling to city streets expressing gas mileage, it’s all been done before. Audi breathes new life into tired automobile demonstrations by stepping into the paintball arena. Two Audi RS4s, equipped with guns and paint, battle to win points for how many hits they got, flair, and creativity. Not only are the paint jobs rad but I have never seen a cooler, more interactive way to demonstrate a car’s many capabilities. Braking sporadically, drastic turns, unannounced reversing – you see it all. This fast/fresh approach is so fun to watch that you forget its promoting anything.
[Via Creativity-Online.com]
Check out some of our experiential case studies at @ Attack!
No comments:
Post a Comment