The Burt's Bees Buzz

Burt’s Bees exercises the power of mass curiosity. The company launches their new hydration line product through an out of home, guerrilla marketing campaign and a coupon strategy. Printed coupons eclipsed a billboard of a woman that has great skin, while the coupons make her look painfully and uncomfortably dry. As the crowds pass by and removes a coupon, over time it unveils the rejuvenation and youth that is contained within the product.

[via GuerrillaCommunication]