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Coca Cola dances up a storm in South Korea

This is a case where soda dispenser meets Dance, Dance Revolution. Coca Cola launches another experiential, guerrilla marketing campaign through their vending machines. This vending machine lights up the dance floor by rewarding participants with free bottles of coke based on the showcasing of their moves, creativity, and rhythm. South Koreans of all ages joined in on the fun, striking happiness throughout the crowds.

[Via Creative Guerrilla Marketing]

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