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Wonderbra DECODER from Bridget Jung on Vimeo.

We're in the generation of instant gratification, but Wonderbra found a way to grab our attention with a slight delay. Rather than walk by this lingerie store and see huge posters of mostly naked women, these models are fully clothed. Like what you see? Want to see more? Simply snap a picture of the poster on your smartphone and the dress disappears when the model is captured on your screen! Next best thing to x-ray vision? I'd say its a beautiful start.

The campaign launched in France and the UK, but you can enjoy the undressing, or 'decoding,' from the comfort of your home. Experience this here: http://www.wonderbra.eu/uk/latest-news/decoder-launched/page/decoderl/

[Via Adverb]

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