How do you reach this white collar professionals working 80 hours per week, where banner or television ads don’t seem to work? Simple. Send in a window washer to reach them in their offices.
Ultimat Vodka did just that, using a business man dressed in
a suit posing as a window washer to display a message on boards. Creating instant buzz around company offices, employees were encouraged to take a break from work and have a drink, on the house! Is it happy hour yet?
[Via Adverblog]
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