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Water Projection Mapping: Gillette's Light It Up Installation

Who isn't obsessed with the Olympics right now!

To ramp up the excitement for Team USA, Gillette executed a huge projection mapping stunt that took place after the Olympic Opening Ceremony. Huge holograms of Team USA athletes like Tyson Gay and Ryan Lochte were all over buildings in Boston Harbor ending climatically with flashy projections of the athletes over the water with fireworks going off in the background.

One word best describes Gillete's message to Team USA: EPIC!

[Via Digital Buzz Blog]

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