The world's first invisible ad installation has been created! Lynx produced a fun and innovative campaign located on a street in Sydney, Australia. Passerbys were handed polarised sunglasses which gave them the vision to see into the windows of a building to which the naked human eye could not. The revealed content in the windows was equally as outlandish as the campaign itself -- couples making out and dogs squirming in a room filled with water. How fun!
[Via Digital Buzz Blog]
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