Long-Lasting Banner Ad!

We've seen the commercials for Stride's long lasting gum, and they recently created a long lasting banner ad to match.  It was so creative that Stride snatched a webby award!  The ad challenged the users to click and hold the target area for as long as they could for their chance to win $500 with various distractions popping in and out in the process.  So creative!


[Via Digital Buzz Blog]