In celebration of Heineken's 140th birthday, they gave artists around the world the chance to design a limited addition bottle! Facebook was used so designers could partner up with each other and pair up their designs, while also making social connections around the world. The top designs were judged in New York and the winning bottle was mass produced for sale all over the world. A designer in Mexico and a designer in Australia connected to blow away the competition. It's great when companies look to consumers to collaborate and contribute to the brand!
[Via Digital Buzz Blog]
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