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Converse want to "Just Add Color"

We’re almost certain that your grandmother or grandfather was rocking the same pair of Chuck Taylor's that you currently own. Converse Chuck Taylor’s has gained the loyalty of consumers from all markets with their simple and timeless design. Their newest campaign gave cities a facelift and all Chucks had to do was “Just Add Color” to revamp Germany, Austria, and Switzerland. The campaigns incorporated various street artists using several techniques including paint, confetti, and even paint balls! It is clear by the video that Chucks aren’t trying to sell, but instead spread art on the streets while increasing brand awareness and following. Check out this amazing video of the whole process!

[Via Sports Wear Net]

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