Coca-Cola Launches "Papertweetos"

We've seen a lot of cool guerrilla marketing coming from Coca-Cola lately and here is another one that doesn't disappoint. In Argentina, sports fans are devoted to their soccer team and show that devotion via social networking sites. In order for players who may not log on to see these messages or tweets from fans, Coca-Cola created "Papertweetos" to be launched (literally) into the stadium! Looks like big fun with an even bigger clean up!

[Via Creative Criminals]