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MODA's Rubber Ducks

So what do you do when your company moves to a new location and no one seems to notice? Rubber Ducks of course! Well maybe that isn’t the answer all the time, but guerrilla marketing sure is. Museum of Design Atlanta (MODA) implemented a guerrilla marketing plan to gain the attention of all Atlanta residents. Their only problem was being able to pull this off on their small budget. With the help of thousands and thousands of yellow rubber ducks placed around the Mid-Town Atlanta area, people didn’t have a choice but to notice. Check out the video to see how they used Facebook to get people even more involved in the Rubber Ducky Movement!

[Via Zilla]

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