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Mercedes "Key To Viano" Event Puts Travelers in Control

Mercedes-Benz Vans teamed up with Lukas Lindenmann Rosinski and created the “Key To Viano” event, an interactive digital advertising display in a Berlin train station. They connected plain wall advertising with engaging entertainment to grasp the attention of busy travelers, and then participants were able to control the digital displays with their own remote car keys. For this innovative event to pull through, WallDecaux Berlin had to redesign most of the platform. In order to convey the large capacity of the Viano, travelers could use their key remotes (no matter the make or model of their car) to open the side door of the digital car. Check out this video to see the large amount quirky characters that emerged, we even spotted a sumo!

[Via Creative Criminals]

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