This goes down in the “did that just happen?” category. Guerrilla Marketing is one of the greatest ways to grab attention on a large scale to increase sales of a product or simply gain brand awareness, but did you also know it can help save lives? Ukraine has a large problem with speeding and pedestrian safety, so Shell in conjunction with JWT Ukraine devised a plan to inform (or scare) drivers into thinking about how they drive. Motorists were forced to slow down then a “Pedestrian Ghost” magically appeared in front of their speeding cars. Would this make you drive slower?
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