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Doggleganger: Viral Marketing for a Great Cause

Pedigree Purina's New Zealand division has come out with a brilliant way to increase dog adoption rates in the country’s shelters!

Mindful of the saying that dog owners eventually resemble their pets, and human nature’s inherent vanity, Pedigree launched a social media initiative aiming to get more people to adopt dogs in need. Doggleganger uses facial recognition software to match human and canine features to compel curious would-be shelter dog owners to actually commit to an adoption. It’s hard enough seeing any dog in a shelter, much less one that you can relate to.

Fingers crossed for an über-localized version of Doggleganger to hit the US soon!

[Via AdWeek]

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