3D Projection Mapping: Hot wheels™

3D Projection Mapping has brought an extra dimension to the experiential marketing world allowing agencies to create campaigns that project jaw-dropping visual experiences on buildings around the world. By mapping three dimensional points to a two-dimensional plane, video artists are able to match video to the exterior of buildings.

In a spine tingling show lasting just over 3 minutes, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House in Sydney, Australia as they competed in the ultimate speed racing battle.

[Via DigitalBuzzBlog]