Volkswagen was looking for a way to creatively entice drivers to purchase a new Polo Volkswagen. Tapping into an audience who was already in search for new vehicles, ads were placed in local newspapers asking "Why would you drive anything else?" with a picture of a brand new Polo attached. Behind each ad, a "For Sale, I really really want a New Polo so please buy my car" sign was printed. Vehicle owners were then able to fill in the pricing blanks and place the signs right within their cars. [via I believe in advertising]
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