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Non-Traditional Guerrilla Marketing: Real-Time Samples

TBWA a Brazilian marketing company came up with an idea for the re-launch of Kaiak men’s cologne. Stationed in 15 LAN houses across Brazil, was a scent strip distributor positioned behind each computer in the house. When an unsuspecting person clicks a banner on the online sign-in page, a small scent strip is ejected from the back of the computer. The campaign resulted in a 17.2% click through rate which is 43 times higher than the global average! [via digital buzz]

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