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Environmental Marketing: Plastic Pollution Coalition's Guerrilla Awareness

Recently the Plastic Pollution Coalition and Rethink Communications combined forces to raise pollution awareness within the city of Vancouver. The idea was to get people thinking about plastic pollution around the world and encourage individuals to take on an active role in protecting the environment. Giant plastic six-pack can holders were placed on large urban sculptures and statues in downtown Vancouver. The guerrilla campaign helps to increase awareness on how we all affect the planet even with the smallest of items like the plastic six-pack can holder. [via osocio]

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