Event Marketing: Yahoo's "Fancouver"

During the 2010 Winter Olympic Games, Yahoo! set up a "Fancouver" lounge in Vancouver, B.C.. Pumped-up Olympic fans of all ages were invited to surf the web, browse e-mails and keep up to date with Olympic action, all while enjoying a hot cup of cocoa in the lounge. To top off the event, Wii giveaways were announced throughout the lounge daily.

Brand ambassadors working the event were selected based on their personal social media reach. Team members were given "social media breaks" to update their various social networks with Fancouver facts and announcements, an innovative way to extend reach of the event to various online communities!

(Thanks to Event Marketer Mag for the video clip!)